Curious

Why exactly does Midol waste money on advertising? We (as in, us women folk) know what it is, know what it's for and, quite honestly, need it.

I suggest they take that money they use on ads and put it towards something more constructive. Like making the packaging easier to open. You haven't seen rage until you've seen me trying to open Midol. It's not pretty. Why do they make it so difficult? I mean, really, is it smart to piss of a hormonal woman? Me thinks not.

But that's just my two little cents...